When you pull on a jersey before a long ride, you’re doing more than putting on fabric—you’re putting on decades of passion, innovación, and craft. Few brands capture that mix like Suarez, the Colombian cycling label that's earned respect from pro teams to club riders. Today we run through their story and why Suarez means quality, performance, and ongoing innovation.
From Medellín Roots to Global Roads
The Suarez story begins in Medellín — a place where the climbs are steep and the cycling culture is deep. In the early 1980s Mario Suarez started making kit that could stand up to tough Colombian roads and still look muy elegante. That small workshop grew into a brand worn across continents.
Suarez remains proudly Colombian and family-run, keeping much of the design and production close to home to protect consistent quality. That hands-on approach makes sure every jersey and bib feels right the first time you wear it.
Built on Quality You Can Feel
True quality shows up in the details. Suarez blends premium fabrics from Italy and local suppliers to create gear that feels smooth on the skin, breathes on climbs, and lasts season after season. Flatlock seams, moisture-wicking panels, and UV protection are standard — not optional add-ons.
That attention to detail translates to fewer distractions during your ride and more confidence when the road turns up. From crits to long weekend centuries, Suarez kits hold their fit and finish.
Performance Tuned for Real Riding
Performance is in Suarez’s DNA. Their pieces are tested where conditions are toughest: high altitude, steep gradients, and humid weather. This real-world R&D makes a difference when you push the pace.
Aero Jerseys
Paneling and sleeve cuts reduce drag so you slice through the wind on breakaways and time trials.
Bib Shorts
Multi-density chamois and supportive compressive fabrics keep you powerful and comfortable on long rides.
All-Weather Options
Lightweight shells and packable gilets that shrug off wind and sudden showers—ideal for mountain days.
Innovation Without Compromise
Innovation at Suarez means practical improvements that matter on the bike. Their R&D team experiments with new textiles, fit patterns, and eco-friendly processes to improve performance while cutting waste.
Recent advancements include 3D-patterned straps for superior comfort, recycled technical fabrics that don't sacrifice breathability, and precision digital printing to keep colors sharp after many washes. These updates reflect a brand that moves forward while respecting riders and the environment.
Why Suarez Stands Out
There are many brands in the pack, but Suarez balances hands-on craftsmanship with modern tech in a way few copy. Riders from Bogotá to Portland choose Suarez for:
- Sales value: Pro-level kit with strong price-to-performance.
- Consistency: Made in the same facility for repeatable fit and finish.
- Heritage: Over four decades of designing for real riders.
Suarez Sale — Limited Time
To celebrate Suarez’s legacy and give more riders a chance to try the gear, Cento Cycling is running a limited-time Suarez sale. For the next two weeks, select Suarez jerseys and bib shorts are reduced — a great chance to upgrade your kit for less. Combine these sales with ongoing free-shipping deals for ultimate savings on your performance.
Ride the Suarez Legacy
Suarez started in a small Medellín workshop and grew by listening to riders—adapting fabrics, fit, and function to real needs. That blend of tradition and modern thinking delivers kit that works for daily training, race prep, and everything in between.
If you want kit that pairs pro-level performance with sensible prices, now’s a great time to try Suarez. Feel the quality, test the performance, and appreciate the innovation that keeps this brand moving forward.
Ahora es el momento — gear up, head out, and enjoy the ride.